Company Statement

Puhoi Organic Distillery’s statement: We apply the curative power of Mother Nature to bring happiness and wellbeing to people and leave only green footprints on the Planet.

The idea was born within Kirichuk family, triggered by the fact that the world market offers cheap or expensive alcohol, but no human-friendly alcohol suitable for Enotherapy (aka Oenotherapy).
The idea of Puhoi Organic Distillery was born and bred in the heart of the Bohemian historic village of Puhoi, amidst the New Zealand national parks and reserves, on the two acres of family owned estate, and nurtured by Kirichuk family’s philosophy and set of unique skills and knowledge.
Dr Iryna Kirichuk (MD), the world’s only expert in Enotherapy practicing in New Zealand, used her knowledge to save the life of the future Master Distiller and her husband, who would have otherwise died after Chernobyl disaster in 1986.
Dr Iryna Kirichuk (MD), who transforms more than 30 years of her medical experience (specializing in Cardiology) into the unique formulations of functional beverages according to the Science of Enotherapy produced by Puhoi Organic Distillery. Dr Kirichuk is one of the top international experts in the fields of Natural Adaptogens, herbal medicine, bee products and other natural methods of treatment.
Master Distiller Alex Kirichuk, who graduated as a nuclear power engineer, and is the inventor of the unique distillery’s equipment and technologies. Alex is one of the top international experts in all kinds of spirits, and the creator of a number award-winning spirits.
The second generation is represented by Victoria Kirichuk , our Master Distiller Junior & in-house Perfumer, with the background in Business & Management, and as a polyglot, she runs PR.
Nowadays, the world’s best alcohol is produced in Puhoi, New Zealand. It is anti-mainstream and revolutionary – true Spirit of the Future! This is achieved by using the inventions, original recipes, ground-breaking technologies and custom-made equipment belong to the Kirichuk family team and are valuable IP and Trade secrets, which the Russian Mafia have been hunting for during several years and until now.
The Spirits of the Future are a range of All-natural products, meaning that no preservatives, artificial flavourings or colourings are used; they are GMO-free, caramel-free, white sugar free, sulphur-free, etc. Puhoi Organic Distillery’s artisan products are labour-intensive and time-consuming, preceded by 100% in-house Research & Development. This makes the Distillery a unique Research Laboratory and Working Distillery handcrafting products out of competition.
For many years most people believed that consumption of alcohol contradicts healthy lifestyle. At the same time, our research showed that there is a high demand of recreational alcoholic beverages that do not lead to harmful post-effects. However, this was regarded as an utopic dream. In 2015 this ‘mission impossible’ was successfully completed by Puhoi Organic Distillery team, and the Spirits of the Future were presented to the local market.
In 2017 our guilt-free indulgence products have reached UK and Australia. China and Philippines are next in line (the respective certification is in the process).
And: since July 2018 Puhoi Organic Distillery is very first and only SOLAR POWERED DISTILLERY in New Zealand!!!