About us

“If you’re after a genuinely boutique experience, this distillery should top your list”, says Lonely Planet, the world’s most trusted tour guide, about Puhoi Organic Distillery in its 2019 ‘Global Distillery Tour’ publication.

The Kirichuk family, owners and operators of Puhoi-based highly innovative boutique business, are known to be New Zealand’s trailblazers in Sustainability, Product Development of Functional Foods & Beverages, Formulation of Adaptogenic All-Natural Remedies, Zero-Carbon boutique production, Enotherapeutic Infotainment, and Panoramic Cellar Door Distillery’s Venue operation.

At Puhoi Organic Distillery & Caviar House you will all you need for creating festive occasions and boutique atmosphere for yourself and your loved ones. From classy artisan unique gifts (Spirits, Caviar, Perfumes) and to bespoke private infotainment boutique all-inclusive events (Celebrations, Corporates, Team Building, Caviar Banquets, Weddings, etc.).

The use of the family’s diversified intrinsic set of qualifications, knowledge and skills, ranging from medical and engineering to business and polyglot, resulted in long list of achievements, from successful in-house Research and Development of over a hundred of artisanal products, to establishing the first and only in New Zealand Solar Powered Distillery and authentic Caviar House.

The family eco-friendly and sustainable business philosophy: “We apply the curative power of Mother Nature to bring happiness and wellbeing to people and leave only green footprints on the Planet” brought not only a well-deserved business award such as Excellence in Sustainability 2023, but also the trust and recognition of discerning customers.

 

OUR TEAM

The Distillery’s Intellectual Property comprised of a multitude of unique technologies, recipes and know-how, all created and developed by the Kirichuk family team. Therefore, to protect the family trade secrets, only the family members are involved in R&D and production. By now, 16 Trade Marks protecting this IP have been registered.

The business is owned and operated by three family members: husband and wife, Alex and Iryna Kirichuk, and their daughter Victoria.

Major NZ media & editorial features

International / travel & global exposure

Product & International Recognition

International Wine & Spirits

Competitions (Collaborations)

2025

Monaco - Award

World Caviar Awards: 1st place

Round black and gold emblem for WCA Bordeaux 2024 with laurel wreath and caviar consumer logo.

2024

Bordeaux, France - Award

World Caviar Awards: 1st place

2023

New Zealand - Vegan Certification

Puhoi Organic Distillery's range of gins first in New Zealand gins to be Vegan-certified

2019

Worldwide - Guidebook

Lonely Planet’s 'Global Distillery Tour':

the World's best micro-distilleries



2019

London, UK - Award

Women’s Wine & Spirits Awards:
Double Gold for Manuka Honey & Ginseng Whisky



2019

New Zealand - Award

The David Awards:

Most Innovative Business







2018

New Zealand - Award

Massey University:

Alcoholic Beverages Award for Manuka Honey & Chilli Horilika







2018

New Zealand - Award

Westpac People’s Choice Awards:

Voted as the favourite by the public











2017

New Zealand - Award

Westpac Business Awards:
Best Emerging Business















2017

New Zealand - Media Article